![]() It is my personal belief that, although color does play a role is human psychology, it is minimal at best, and when it comes to branding, the relationship you build with your target audience is ultimately going to determine how they perceive your logo not vice verse.įor example, when I see the Apple logo, I automatically associate it with hip, edgy technology, and it’s not because the logo uses some kind of voodoo design magic - it’s because Apple has successfully branded themselves as such with their advertising and sleek product design.Ĭolor matters, don’t get me wrong, but it isn’t something you should lose sleep over. Color Isn’t Everythingīefore I wrap this article up I’d like to emphasize that all of this should be taken with a grain of salt. I think brown would work well for anything with an outdoor sort of theme, like boot camps or the Tough Mudder events. Maybe not though, because Planet Fitness already dominates that space and I wouldn’t want to encroach on their trademark in any way. If I were targeting the general population with a friendly gym atmosphere that doesn’t make newcomers feel unwelcome, I’d use purple. Pink is the obvious feminine shade, so I wouldn’t hesitate to use it if I were creating a logo for a spinning or yoga class, or anything else that targets women as their primary demographic. Supplements for bodybuilders and contest prep coaches immediately come to mind, but this could also work for equipment and apparel that targets men. Please contact our Member Solutions team at with your membership number and we will look into this for you promptly. ![]() Since blue is a masculine color, I’d only use blue for fitness logos that target men specifically. Comments ( 1) Review your last purchase on. RealAF Anytime Fitness is the healthiest franchise opportunity on the planet. I don’t know if that accurately describes Herbalife, but “natural” is certainly what they’re going for, and they’re using green. Anytime Fitness employees rate their Executive Team in the Top 15 of similar size companies on Comparably with 1,001-5,000 Employees. Welcome to Anytime Fitness Your home for something real. GA Staff accountant Company: Anytime fitness - Blackshear. Green works great for a health and nutrition brand whose focus is on nature, homeopathy, plant-based dieting, veganism, and so on. Review of ATC Broadband ATC Broadband is a terrible scam company that double charges your. Since competence is associated with yellow, it could work well for an accomplished brand that specializes in something specific, like Gold’s Gym does. I think red branding could really help bring out feelings of power and excitement in a commodity like clothing. I’d use red if I were designing a logo for a fitness apparel brand. Connect with XSport support to request membership information, contact a personal trainer, share your experience, or learn about corporate memberships. Personal trainers to inspire Perfect Partners Only AF and Healthy Contributions Could Team Up to Create Employee Wellness Solutions This Great.
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